107.3 Rouge (CITE FM) is a French-language radio station broadcasting from Montreal, Quebec, Canada. Bell Media owns and operates the channel and its sister stations, CFCF DT, CHOM FM, CJAD, CJFMFM, CKGM, CKMF FM, and CFJP DT. Its call sign meaning is “Derived from the French word for “City.” It broadcasts adult contemporary format. FM is the flagship radio of the “Rouge FM” network. It serves across Quebec and in the Ottawa-Gatineau radio market.
Its offices and studios are at the Bell Media building at 1717 Rene-Levesque Boulevard East in Downtown Montreal. Rouge FM has 42,900 watts of broadcasting power, using an omnidirectional antenna from the Mount Royal candelabra tower. It also transmits in the HD Radio hybrid format. Its transmission includes various programmings such as business, news, talk shows, information, music, and entertainment. It broadcasts 24 hours transmission through live streaming around the world on the official website.
Currently, Streaming for this station is not available.
History
Radio-Cité (1977 – 1990)
On May 7, 1977, CITE FM signed on-air as a sister station to 730 CKAC. Telemedia owns the station. After some time, it became CKAC FM. But it changed the call sign to CITE FM before it reached the airwaves. In Sherbrooke, a co-owned FM channel began using the call letters CITE FM at 102.7. Sherbrooke station became CITE-FM-1 when 107.3 in Montreal went on air. The call sign implies that the Sherbrooke station is a repeater of the Montreal station.
CITE-FM-1 had local announcers and commercials, but the music playlist was the same. The station can easily be heard in much of Montreal and its suburbs due to Sherbrooke station’s powerful signal. Telemedia planned CITE-FM to be on 93.5 MHz, but CRTC changed it. As Radio-Cité, CITE FM aired a beautiful music format. It featured middle-of-the-road (MOR) vocals in French and English and well-known songs’ instrumental covers. Radio increases the number of vocals to attract younger listeners.
Rock-Détente (1990-2011)
In 1990, the station switched to a soft adult contemporary format. It was renamed Cité Rock-Détente. Astral Media purchased Telemedia’s radio stations in Quebec and the Maritimes. It became the sister channel of Astral’s CKMF FM. Astral rebuilt the Rock Détente network with a new logo in 2004. Cité Rock-Détente being renamed as simply “107.3 RockDétente.”
Rouge FM (2011-present)
FM ended its 21-year run with the “RockDétente” branding on August 18, 2011, at 4:00 PM. All the channels, including CITE, were rebranded as Rouge FM. The first song under “Rouge” was I Gotta Feeling by Black Eyed Peas.
Programs of 107.3 Rouge
Les Nuits Rouge – 9:00 AM to 2:30 AM
La gang du matin à Montréal – 2:30 PM to 5:30 PM
Rouge au travail l’avant-midi – 5:30 PM to 9:00 PM
Complètement midi – 9:00 PM to 10:00 PM
Rouge au travail l’après-midi – 10:00 PM to 1:00 AM
Véronique et les Fantastiques – 1:00 AM to 3:00 AM
La compil – 3:00 AM to 4:00 AM
Fréquence Québec – 4:00 AM to 9:00 AM
Contact Details
Address: 1717, boul. René-Lévesque Est Montréal QC H2L 4T9
Phone: 514 790-1073 OR 1 855
Reception 514 529-3200
Sales 514 529-3200
SMS: 61213
Official Website: https://www.iheartradio.ca/rouge-fm/rouge-fm-montreal
Facebook: https://www.facebook.com/1073Rougefm
Twitter: https://twitter.com/1073Rouge
Instagram: https://www.instagram.com/107.3_rouge/
Listen More: CIAU 103.1 FM
