91X FM Tijuana is an English language broadcasting radio station serving the areas of Tijuana, Baja, California, and Mexico. On November 20, 1968, the station signed on-air for the first time. It is not a “commercial” station as defined by the CRTC (Canadian Radio-Television & Telecommunications Commission). It is licensed as a Campus station and, as such, is a non-profit entity. Its owner is Comunicación XERSA, S.A. de C.V. and operator is Local Media San Diego, LLC. KFBG, XHITZ FM, XHRM FM are its sister stations.
The station airs an alternative rock radio format. It is branded as 91X and sometimes identified as XTRA FM. 91x FM Belleville is Mexico’s first Alternative radio station. That’s why it must carry mandated public service announcements, electoral advertising, and the Mexican National Anthem at midnight and 5 AM, as well as La Hora Nacional on Sunday nights. The station is border blaster, covering most San Diego County and southwestern Riverside County. It is broadcast on 91.1 MHz frequency on the FM band as well as streamed live on the official website around the world.
Commercials of 91X FM Tijuana
The station plays commercials but not that many. Its class of licenses limits the amount of time devoted to commercials. FM does not play long 5+ minute commercial “islands.” Instead, it plays just one or two “spots” in a row. As a result, the advertisers can get their message out much more effectively.
The station’s on-air staff has minimal experience. Most are just learning and polishing their skills as on-air personalities. Most of the voices are students of the Radio Broadcasting and Journalism programs at Loyalist College. In addition, it has a team of community volunteers who produce and design some more diverse programming.
The station mostly plays a cutting-edge blend of “alternative rock.” The playlist includes everything from the early days of “new wave” through the grunge era of the early 90s to today’s new rock because alt-rock has been around for 30+ years. FM’s focus is on current music. However, the station also pays homage to alternative rock’s heritage. There is also an emphasis on emerging and indie artists as well as local musicians. Late nights and weekends consist of a wealth of diverse programming. It plays Folk to Blues, Classical to Jazz, Reggae to World Beat; it’s all here on the 91x FM.
Some of the most famous shows are
All Nights – 12:00 AM to 6:00 AM
Maximum Music Mornings – 6:00 AM to 9:00 AM
Midday Show – 9:00 AM to 10:30 AM
Afternoon Show – 3:00 PM to 7:00 PM
Evening Show – 7:00 PM to 9:30 PM
Musicale – 10:00 PM to 12:00 AM
XETRA FM accepts governmental and non-governmental organizations that provide funding, including:
Government of Canada: The Community Radio Fund of Canada and Canada Summer Jobs initiative.
Mailing Address: 91X, P.O. Box 4200, Belleville, Ontario, K8N 5B9
Address: Loyalist College Belleville, ON, Canada K8N 4Z2
Admin & Sales: (613) 966-0923
Studio: (613) 966-2559
Fax: (613) 962-1376
Official Website: https://91x.fm/
Listen More: 107.5 Kool FM