Delta FM 99.4 is a radio station with a network in Indonesia to target the young adult market with hot adult contemporary (Hot AC) music that plays the most popular songs. Most of the listeners are class A-B Jakarta who has entered a phase of calm yet well-established lifestyle.
History of Delta FM 99.4
Initially, FM was developed as a radio targeting the adult audience of 35-45 years. In 1993-2011, it served listeners by playing golden memories, sweet songs combined with jazz blocking and classic music inserts. Then in December 2011, it made a major change and improvement by carrying out a new broadcast concept by playing the best and most enjoyable songs in the ears of the target market aged 30-39 years with social, economic status (SES), namely A, B, and C+.
“100% Good Songs.”
It carried the Adult Contemporary (AC) radio format by playing easy listening songs from the 90s, early 2000s. The songs that were being hit were transformed into a new tagline, namely “100% Good Songs”. It is currently rejuvenating its target market to age 25-34 years with upper and middle class social and economic status (SES). And changed the format to Hot Adult Contemporary (Hot AC) Radio, with songs that were more dynamic from the 90s, early 2000s to the latest songs while still using the tagline “100% Good Songs”.
Programs
Monday to Friday
Zona Lagu Enak – 10 to 16 WIB
Sore Sore Seru – 16 to 20 WIB
Cerita Lagu Cinta – 20 to 24 WIB
Contact Details
Address: Jalan Setiabudhi No. 19, Bandung west java Indonesia
Phone: +6222 2031 683
Email: deltafmbandung1@gmail.com
Official Website: http://deltafm.net/
Facebook: http://www.facebook.com/DeltaFMBandung
Twitter: http://twitter.com/Delta_FM
Instagram: https://www.instagram.com/deltafm/
Also Listen: Kharisma FM