Heart 104.9 FM is definitely the station for you. Heart FM typically runs its broadcast in the greater Western Cape region including Cape Town (104.9 FM) as well as the areas around it. Typical examples of these areas are Drakenstein (102.7 FM), Swartland (106.3 FM), West Coast (106.3 FM), Overstrand (88.8 FM), and Overberg (88.1 FM).
In July 1997, the time of its launch, the station was originally called P4 radio. At this point, it was about the fastest rising radio stations in the whole of South Africa. History records that it was the first radio station in South Africa to aim at and gain the attention of high-income earners in South Africa. This particular audience of high-income earners was that of the black and colored. The station was also the first to see a definite increase in both audience and revenue.
Eight years following its inception, there was a re-launch of the radio station as Heart 104.9 FM. The tag line that followed this re-launch was, “Cape Town Soul.”
The station changed the name only after taking the opinion of their audience. Their audience did not mind the change in name, hence the action of the station.
In 2013, the station spread its tentacles again. It increased its frequency to cover the entire Western Cape.
In the year 2014, Heart 104.9 FM had grown to the point of being the biggest radio station in Cape Town. This way, it truly fulfilled the meaning of its tag line, “Cape Town’s Beat.”
Famous shows that air on the station include heart Breakfast, Clarrie’s breakfast on weekdays, Lunch with Clarence on Sundays, and Surf Reports. The weekday wakeup with Jp Carelse, Me Time, and In The Mix are also several other amazing shows that their audience looks out for.
There are several excellent presenters at Heart 104.9 FM radio. Here are some of them:
Aden is not a great radio presenter within the station. He is highly recognized in the whole of South Africa. For the past 20 years, Aden has kept the heart of his audience wrapped in his fists. He hosts the number one breakfast show in Cape Town; Heart Breakfast. To listen to him, tune in between 6 a.m and 9 a.m on weekdays. You are sure to enjoy every bit of the ride with Aden Thomas.
When it comes to Clarence, be sure your afternoon listen will get a little personal. However, one can vouch for his taste. You are sure to love what Clarence dishes.
Clarence Ford, as a name, always rings a bell. He is a widely known and successful South African radio presenter. Clarence Ford has a gentle and properly-articulated taste in music. He tastefully blends intelligent conversations with favorite classics associated with Cape and current affairs.
His show doesn’t only air on weekdays. On weekends, Clarence also gives a 4-hour treat from 6 p.m- 10 p.m. On Weekdays, Lunch with Clarence Ford airs from 12noon to 3 p.m.
Deon Bing’s show is one of the very creative ways by which Heart 104.9 FM stands apart from other stations. It is a very insightful show as Deon takes his audience through Surf Reports from his own adventures.
Deon had taken up his passion from quite an early age. He always wanted to do something adventurous and outdoors. He began to surf and even go on mountain trails. His passion has remained over the years, and he has found a way to blend it into what he does for a living. This makes his show very real to his audience.
Irma is known for making genuine connections with her audience. This is one quality that endears her to the heart of many. She handles the mid-morning sessions at the Heart FM. She does this by bringing in a perfect blend of music and lifestyle. Irma G has been on the radio for over 20 years, and she understands the rudiments of the game. Over the years, she has built great connections with the people of Cape Town and the community as a whole. This makes her show one no Heart FM loyalist wants to miss. You can catch her on the station from Mondays to Fridays (9 a.m to 12noon). Her show, “Sound of Sunday” also airs on Sundays (2 p.m-6 p.m).
She has a bubbly personality. This quality explains her ability to carry any kind of audience along on a great ride. She is young and uses that to advantage on the show she co-hosts with Jeremy and Suga. She’s the youngest of the three that make up the Drive326 team. She brings her fun, young and flirty self to the scene by coaching the others on new trends.
To experience this fantastic presenter on Heart 104.9 FM, tune in Monday to Fridays (3 p.m-6 p.m). Jo-Dee’s enthusiasm is palpable. Her happiness is communicable.
The audiences of this station have strong family ties. They are typical socialites and are they are bent on enjoying life to the best of their abilities. They are also the kinds of people that stay loyal to the brand for decades, as they are typically conscious of brands.
As the audience stays loyal to the radio station, the station also keeps the audience in mind. This act can be seen in the fact that they have made the option for online streaming and live streaming available (as some may want to listen live).
Every week, the station records over 634,000 listeners. This is not too surprising as every genre of music is usually well represented on their playlists. Pop, Jazz, Blues, Old school, disco, and house are sure to be on the list. This perfect blend makes them an attractive choice for a radio station. In between the music, intelligent talks and other forms of entertainment come off briefly. They are usually thrilling.
Heart FM broadcasts in English and Afrikaans. This makes it even easy to reach out to a broader audience.
Address: 2nd Floor, Media Quarter, Green Point, 8051 Cape Town, South Africa
Phone: 021 406 8900
Official Website: https://www.heartfm.co.za/