Pretoria radio is an African radio station based in Pretoria, South Africa. This community radio network covers the areas of Gauteng, Limpopo, Free State, Mpumalanga, and North West. It also includes some parts of KwaZulu-Natal (KZN). Through satellite, it also reaches countrywide. The network runs on several frequencies around South Africa. This broadcasting radio station runs on FM band using 104.2 frequency in Val de Grace, Pretoria. The famous slogan of the station is “Hoop, glo, leef in Afrikaans.” “Hoop, glo, leef in Afrikaans” means in English as “Hope, believe, live in Afrikaans.”
Format and Targeted Audience:
It is responsible for airing music, news, information, and talk shows. Since 1993, it maintained its record of broadcasting 24 hours a day throughout the week. Radio Pretoria is a broadcast support system for farmers of Africa. So, the formatting of its programming focuses on Community, News, and Cultural programming. It also provides the service of radio reading. The station attracts 56% females and 44% male gender. It airs 70% of music and 30% of Talk. It targets the educated audience who belongs mostly to the working class. Its audience usually belongs to 25 to 50+ age groups.
History of Pretoria Radio:
Afrikaner Cultural Union, Afrikaner Kultuurbond established Pretoria FM on 18 September 1993. Mossie van den Berg, an Afrikaans Reverend, led the broadcasting of the station. Thus, Pretoria FM went in the air in 1993 when General Constant Viljoen officially opened it. General Constant Viljoen is also a founder of the Freedom Front Plus.
The station couldn’t follow the conditions put forward by the Minister of Home Affairs. So, the station got ordered of being closed down by the government. However, it kept broadcasting illegally. Besides it, it also always continued its effort to resolve the license issues. Pretoria radio station also faced criticism in 2002 for its racially charged programs.
The station airs Community, Culture, and News formats for its programming all from Pretoria, South Africa. Along with these formats, it also broadcasts Rock, pop, Boer-music, German folk, and classical music. Boer-music is folk music of South Africa. The station employs Afrikaans as a medium of communication in the programming. The major programs of the station include Klankkoerant, Landbou Radio, Rugby Radio, Sewe Voor sewe, and Sakeprofiel.
Many notable personalities, skilled anchors, expert RJs and DJs, and honorable directors and managers serve the station. Among these famous DJs, few of them are Hennie Koortzen, MD Greyling, Sarina Frauenstein, Estel Cronje, Martin Jansen, and Elsje van Jaarsveld.
Munghana Lonene FM, Jacaranda FM, Umhlobo Wenene FM, Radio 573, Gagasi FM, and Good Hope FM are the competitor radio stations.
Physical Address: HB Forum building, first floor, No13 Stamvrug street, Val de Grace, Pretoria, South Africa
Contact No: +27 12 543 0120
Official Website: http://www.pretoriafm.co.za/
Email Id: email@example.com
Facebook Page: www.facebook.com/PretoriaFM/
Twitter Accounts: @PretoriaFM, @radiopretoria