Umhlobo Wenene FM is PBS radio network. PBS stands for public broadcasting service. It is a radio station of Xhosa language-speaking community. This community is the second most significant populated group in South Africa. So, Umhlobo Wenene FM also has become the second most popular radio station in South Africa.
It is set in Port Elizabeth, South Africa. The broadcasting of the station covers the area of South Africa. It is only a national radio network that has a broad reach in 8 provinces. It uses 88-106.8 MHz frequency for broadcasting. SABC owns it, and It started broadcasting in 1960. ICASA issued the broadcasting license to the station. It runs Entertainment, News, and Sports programs for the audience who speaks the Xhosa language.
Vision of Umhlobo Wenene FM:
It has a focused vision that is the main aim of all its programming. This vision is to motivate, educate, and empower all the Xhosa speaking people living in South Africa. It also aims to act as an advisor and a trusted companion for the listeners. It is also a comforter as well as an entertainer for the audience.
Target Market:
The core targeted listeners of the station belong to the age 25-34 years old. Primarily, it targets the listeners of 16 to 24 years or 35 to 49 years. The Brand Epicenter are those listeners who are 35 years old.
Major Anchors:
Many anchors, hosts, and RJs serve the station. Umhlobo Wenene FM is home of the following members
Amaza Ntshanga, Babalwa Louw, Bobby Lunga Love, Bulelani Koyo, Coach, Dr. Nokuzola Mndende, Elvis Mali, Gudla Bangi, Gwiba Nkonki, Lali Tokwe, Lisakhanya Meyane, Loyiso Sitsheke, Luckeez Matyholweni, Lulu Haarmans, Mafa Bavuma, Mbulelo Maqhubu, Nomonde, Vakalisa, Nomthunzi Vuza, Nosimphiwe Jikijela, Pastor Nozewu, Rev Mzukisi Faleni, Rev.Nomtamsanqa Rweqana, Sibongile James, Sinbad Sizani, Siphiwo Magoda, Siphosethu, NongangamSizwe Saliso, Spitch Nzawumbi, Sterra Ngqezana, Tozama Ngcongolo, Tsidi Monteiro, Zintle Mbusi, and Zizo Tswhete
Programming:
ABAHLALI ABANGALALIYO broadcasts at midnight at 01:00 AM and continues till morning at 05:00 AM. From 05:00 AM to 06:00 AM, IBUZWA KWABAPHAMBILI is on the air. ZIYAWOYIKA UMBETHE airs at 06:00 AM and ends at 07:00 AM. From 07:00 AM early morning to 09:00 AM, EZOLONWABO NEMIDLALO comes live. From 09:00 AM to10:00 AM, EZEMFUNDO entertains the audience. LAVUTH’IBHAYI starts at 10:00 AM and ends at 01:00 PM. SIYABAKHUMBULA is a show of noon that begins at 01:00 PM and completes at 02:00 PM.
UMYEZO WE REGGAE goes in the air afternoon at 02:00 PM until 03:00 PM. The programming of the station ends with EZEMIDLALO. It starts at 03:00 PM and ends at 06:00 PM.
Competitors
Jacaranda FM, Radio 573, Kfm 94.5, Gagasi FM, Good Hope FM, and Heart 104.9 FM are few of the competitor radio stations of Umhlobo Wenene FM.
Contact Details:
Address: Parsons Hill Conyngham Road, Port Elizabeth, Eastern Cape
Phone: +27 41 391 1911
Email: uwfm@sabc.org.za
Official Website: http://www.umhlobowenenefm.co.za/
Facebook: https://www.facebook.com/mhlobowenenefm
Twitter: https://www.twitter.com/uwfm88_106fm[/expand]