Traffic FM 88.8 is a broadcasting radio station airing live from Dhaka, Bangladesh. It started its broadcasting on 26th May 2005. It airs its transmission on 88.8 MHz frequency on the FM band. The station’s main objective is to provide awareness and information about traffic issues. In daily life activities, many students, boys, girls, fathers, mothers, teachers, service-holders, hundreds of pedestrians, and drivers are moving here and there for their livelihood in Dhaka have to face traffic situations.
It works for all of them to ensuring traveling with minimum mortality. The program format is based on awareness, information, traffic issues, entertainment, and music. It offers 14 hours of transmission (7.00 am to 9.00 pm) in the Bengali language. The listeners can interact via Facebook, and SMS (01556 88 00 88) with FM from 12.00 am to 2.00 am and from 6.00 pm to 8.00 pm. Listener’s comments are received when RJs are live on duty every day. The traffic broadcasting available on the internet via the official website and mobile app worldwide.
Target Listeners of Traffic FM 88.8:
As stated by a recent population report, Dhaka is the 4th youngest city in the world. Therefore, it targets the youth of the city. It also targets median age people around 24 years. With these two aspects, FM targeted the 18+ to the 35-year age group of people.
Programming:
FM designed unique and interesting programs based on popular music, talk shows, hourly news bulletins, and traffic awareness messages. It also on-air special programs related to national days, live sports shows, and many more.
Contact Details:
Address: 31 Syed Mahbub Morshed Saroni, Agargaon, Sher-E-Bangla Nagar, Dhaka, Bangladesh
Phone Number: +880 1711-311095
Email ID: ddtraffic.bb@gmail.com
Official Website: http://trafficfm.org/
Facebook: https://www.facebook.com/trafficfm88.8
