Smile FM 90.4 is a bilingual and private commercial radio broadcast servicing on the surface of Cape Town, Western Cape, South Africa. The channel presents entertainment, necessary details, inspiration, and motivation to its listeners, especially the upper LMS Metropolitan onlookers of the Cape Town. The service aims to telecast multiple programs in terms of music, news and talk shows, etc. for its hearers existing in Cape Town.
The broadcast touched the airwaves on March 25, 2013. Besides acting like a complete commercial broadcast, the service also pulsates and communes with the community.
It broadcasts in English and Afrikaans language, respectively. The respective content is “Amplifying the good news in the Mother City” The target audience for this station includes the group of people with 35 to 49 years of age. Its genre is adult contemporary and serves with pop music, and the best mix of the ’80s, 90’s and present. Its setup involves 60% Music and 40% talk in it. The main objective is to put a smile on its audience’s face.
According to the BRC Rams 2019, the demographics of Smile 90.4 FM show that the channel has 200000 hearers, including 47% male and 53% female members in it. In addition, its talk comprises 50% Afrikaans and 47% of the English language. Also, 81% of the audience falls under SEM 8 to 10 category. 72% of the target audience are above 35 years of age and are faithful and appealing, with 62% of listening to this broadcast. On average, the listeners listen to the channel for 1 hour and 47 minutes per day.
Programming of Smile 90.4 FM:
The programming schedule for the Smile Radio 90.4 FM offers weekday programs (i.e., from Monday to Friday). Among the popular team of presenters and DJs, its programmers involve the most figurative names like Achmat Forbes Andre de Vos, Angel Campey, Bailey Schneider, Benito Vergotine, Bobby Brown, Dean Friederich, Ewan Strydom, JM Henning, Lindy Lehto, Maurice Carpede, Sam Roy, Ziaan Siems, etc.
These programs are;
Weekday Programs: (Monday to Friday)
Timings Programs Presenters
7 am – 10 am Smile Breakfast Bobby Brown and Lindy Lehto
3 pm – 6 pm Smile Drive Maurice Carpede and Angel Campey
6 pm – 10 pm Hometime Party Edition Sam Roy
8 pm – 10 pm The Honest Truth Benito Vergotine
5 am – 6 am Early Bird Info Hour JM Henning
Other DJs are Dean Friedric, Ewan Strydom, Ziaan Siems, Bobby Brown, etc. The service remains closed from Saturday to Sunday and does not offer any weekend programs on the channel. However, the channel is still lineup due to COVID-19 Lockdown.
Contact Details of Smile 90.4 FM Cape Town:
Address Location: 7th Floor, Pier Place, 31 Heerengracht Street, Foreshore, Cape Town, 8000, Western Cape, South Africa
Phone: +27 21 818 8904
Studio number: 0861 400 904