2UE AM 954 is an Australian radio show broadcasting station located in Sydney, New South Wales. Nine Entertainment Co owns the responsibility of controlling this station along with its sister station, which is 2GB. The studios are in Pyrmont, New South Wales. The station’s brand name is 2UE 954. The format in which the content features is Classic Hits or Adult Contemporary.
About 2UE AM 954
In the 1920s, Postmaster General Department applied for a Class B license for a commercial radio station. They received it on 7th November 1924. The initial call sign was 2EU, where EU stands for Electrical Utilities. But the station, along with its launch, changed the name to 2UE. Therefore, 2UE commenced its first broadcasting on 26th January 1925. The initial frequency was 1025 kHz AM. Cecil Stevenson is known to be the founder of Electrical Utilities.
The studios were in the dining room of Stevenson Maroubra’s home. All the studio’s equipment was homemade. The time duration of on-air broadcasting was from 8 pm to 10 pm. Besides this, FM is also famous for being the first one in Australia’s radio market for on-airing advertisements. In 1935, it switched to the frequency of 950 kHz AM. After December 1935, Broadcasting Service Association started collaborating by providing resources to 2UE and its sister station 2GB.
On 7th January 1937, the authorities replicated the concept of Blue Network and Red Network from the US’s NBC Network and applied both of these sister stations. But in February 1937, 2GB decided to construct its national network, which formed Macquarie Network in 1938. Both sister stations jointly managed this network. As a result, these stations began Major Broadcasting Network in 1938.
More About 2UE AM 954
In 1934 Associated Newspapers Ltd purchased this station from Pa Stevenson. 2UE reserves the top position in history for broadcasting six pip in Australia as an hourly time signal. The history records possess the successful broadcasting of music genres, dramas, horse racing, and cricket commentary. The Australian war with Germany disrupted the broadcasting of 2UE AM on 3rd September 1939. In 1941, General Douglas MacArthur declared that every radio station broadcast three radio news bulletins per day. The war conditions did not cause the closure of 2UE. However, it led to certain dangerous impacts. Associated Newspapers Ltd sold this station to John Lamb in 1954.
The ownership was again changed when Kerry Packer brought this station from Lamb in the 1980s. The station switched to the present frequency in 1978. Lamb acquired back its station after that. He introduced the talkback format. This format continued till 2016 in the form of a news-talk format. In March 2001, Southern Cross Broadcasting bought this station for $90 million. But in July 2007, Fairfax Media bought all stations owned by Southern Cross Broadcasting. On 1st April 2015, Fairfax and Macquarie Radio merged their network services.
George and Paul Show, New Day Australia, Afternoons with Tim Webster, Overnights, Sharina’s Psychic Encounters, New Day Australia, 2UE Breakfast Show, Sunday Night at the Movies, 2UE Saturday Night Live, John Stanley Afternoon Show, and Mornings with Steve Price
The slogan of the station is ‘Playing the Greatest Hits.’ The frequency is 954 kHz AM, along with the effective radiated power of 5kW.
Address: 170 Pacific Highway, Greenwich NSW 2065, Australia
Phone: (02) 9930 9954
Official Website: https://www.2ue.com.au/
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