TruFM is a commercial broadcasting radio station situated in Port Alfred, Eastern Cape Prov., South Africa. It launched in 2009 under the management of the South Asian Broadcasting Corporation (SABC). The broadcaster is the only station that targets the youth with two languages IsiXhosa (60%) and English (40%). It provides a comprehensive platform for youth to interact with each other, express themselves and engage with the rest of the world. The station empowers the youth through education, information, and entertainment. FM also develops and promotes the culture. Its vision is to become the credible voice, leading, and face of the nation and continent.
It aims to become high performing, financially sustainable, digitized national public broadcaster that spread positivity and improves people’s personal lives. The channel values are respect, trust, integrity, and quality. The program content is based on sports updates, weather, talk shows, and many more. It plays interesting music genres like Kwaito, R&B, Hip Hop, Afro Pop, Pop, Gospel, and House. FM on-airs its transmission on 89.9 MHz frequency. The broadcasting is available 24 hours a day. People catch it live via online streaming around the world.
Achievements of TruFM
Liberty Radio Awards winners – 2019
Hall of Fame inductee – Kid Nkayi
News and Actuality show – Incoko hosted by Babalwa Gxowa
FM has experienced the most extensive diary on diary increases with 43000 listenership from 164000 to 207000.
Programming
Weekdays
TRUMORNINGS – 05:00 AM – 08:00 AM
TRUEXPERIENCE – 08:00 AM – 11:00 AM
TRUNEWS@11 – 11:00 AM – 12:00 PM
THE MIDDAY FREQUENCY – 12:00 PM – 03:00 PM
DRIVE 326 EC – 03:00 PM – 06:00 PM
TRU NEWS AT 6 – 06:00 PM – 06:30 PM
INCOKO – 06:30 PM – 07:00 PM
HLALANI KUM, MNA NDIHLALE KUNI – 07:00 PM – 10:00 PM
AFTER HOURS – 10:00 PM – 01:00 AM
Saturday
SATURDAY HYPE – 03:00 AM – 05:30 AM
INTERCHANGE – 05:30 AM – 06:00 AM
SIGIDA NGENGOMA – 06:00 AM – 08:00 AM
THE PLAYROOM – 08:00 AM – 09:00 AM
TOP 30 – 09:00 AM – 12:00 PM
REGGAE TUNES – 12:00 PM – 01:00 PM
THE URBAN EXCHANGE (THE HIP HOP EDITION) – 01:00 PM – 03:00 PM
THE AVENUE – 03:00 PM – 05:00 PM
TRU SPORT – 05:00 PM – 06:00 PM
THE 411 – 06:00 PM – 09:00 PM
Sunday
ISINGQI SEZULU – 06:00 AM – 09:00 AM
THE NEST – 09:00 AM – 12:00 PM
THE URBAN EXCHANGE – 12:00 PM – 03:00 PM
SUNDAY CRUISE – 03:00 PM – 05:00 PM
NEWS REVIEWS – 05:00 PM – 06:00 PM
Contact Details
Address: SABC Building, No. 10 Independence, Boulevard Bhisho 5605
Postal Address: Private Bag X0037, Bhisho 5605
Office: (040) 609 – 1800
Studio: 086 035 2212
WhatsApp: 060 584 2833
Fax: (040) 636 – 4112
SMS: 34769
Official Website: http://www.trufm.co.za/sabc/home/trufm
Facebook: http://www.facebook.com/trufm
Twitter: https://twitter.com/trufm
Consider Listening: Umhlobo Wenene FM 91.6