CITI FM 97.3 is a broadcasting radio station in Ghana. It is the wide-listened commercial radio station. It broadcasts from Adabraka that is in the middle of Accra. Its broadcasting covers the whole region of Greater Accra. It has the ownership of a private company, Omni Media Limited. It runs on 97.3 FM frequency. In November 2004, the station broadcasted its first transmission. The network uses a transmitter of 5kilowatt. It got access to almost 90 km radius.
Mission of CITI FM 97.3:
The station aims to air quality and innovational programming. To catch the most massive audience, the station always tries to build the most attractive radio brand.
The Format of the Station:
The network went in the air in November 2004. It airs the programs with its three-word Slogan, Relevant Radio, Always. It airs programs in various varieties of formats. Its format features talk, culture, music, politics, sports, and local and international news. The main emphasis of its programming is on news, talk, and music format. The news shows include a mix of local and international news. The format of music is adult contemporary. The talk shows discuss political and public matters. English is the medium of communication for the broadcasting of the station.
The main programs broadcasted on the station include Citi FM Break Fast Show, Eyewitness News, Sister? Sister, Citi Drive online, Brunch in The Citi, Citi Drive, and Citi FM Break Fast Show.
The Genre of the station is Variety. It airs a variety of programs like discussions on politics and business, sports events, and talk shows on lifestyle and health. It also offers entertainment programs and general news.
The network offers on-air and outdoor services. On-air with the combination of outdoor programming makes the right blend for the audience and advertisers.
BBC Africa Radio declared the network the News Radio Station of the year. BBC also nominated it for the award at ‘BBC Africa Radio Awards for West Africa.’ On the same platform, one of the shows of THE NETWORK, Breakfast Show, got the award. It became ‘Africa’s Best Interactive Talk Show’ for the entire year in 2006.
Competitor Stations of CITI 97.3:
Citi 97.3 FM face many competitors. Among its competitors, few of them are the following: KESSBEN 93.3 FM, JOY 99.7 FM, ANGEL 96.1, OTEC 102.9, FOX 97.9, KASAPA 102.3, HITZ 103.9, RADIO GOLD 90.5, STARR 103.5, AGOO 96.9, OBUOBA 91.7, Asempa 94.7, and SIKKA 89.5
Physical Address: No. 11 Tettey Loop, Adabraka, Accra, Ghana
Phone: +233 30 222 6013
Official Website: http://citifmonline.com/