TRAXX FM is only an English Malaysian radio channel licensed to serve Ipoh, Kuala Lumpur, Malaysia. It also listened to Singapore, Brunei, and Thailand. The owner of the FM is Radio Television Malaysia. TRAXX FM is a 24/7 formatted station carrying programming for its affiliates nationwide. The station is fully owned and funded by the Malaysian Government. It utilizes 90.1 MHs frequency to run its program. The station provides an online stream for its listeners. The station is very rich in its program format like news, contemporary hit radio, adult contemporary, classic hits, best events, and the latest information.
History of TRAXX FM 90.1:
The station starts its broadcasting on 1 January 1950, 70 years ago. The channel had experienced some re-branding exercises and start broadcasting with the name of “Blue Network” and was to change “Radio 4” and now name as TRAXX FM. The tagline of the radio is “Travel and Music.” On 10 July 2008, the tagline of TRAXX FM is officially launched as tourism radio involving two ministries information and tourism. The FM takes the lead to disperse tourism information locally and internationally for its tourists. It present 90% coverage of the whole of Malaysia. As the survey of Nielson’s Radio Audience Measurement TRAXX FM is the 5th most listened to English radio station in Malaysia.
The programming of this channel is 70% dedicated to younger audiences and 30% to older listeners.
Mondays & Fridays – Health (general, children, women)
Tuesday – Current Issues
Wednesday – Events and Happening (world and Malaysian calendar)
Thursday – women essential
Besides these, there is a children’s program once a month.
Religious – Reflection on Islam: Monday to Sunday
News – On the hour
This channel also carries program from BBC: They are
Top of the Pops – once a week
6 minute English
Programs for 2010 are:
“Youth on the Move”
The Special talk show for youth once a month
“Hear me” to replace “Listen up.”
The particular program for children’s targeted 15 years and below
This program for children to give them for exposures and responsibilities of broadcasters. It handled this program with the help of its training institute.
It plays the following music format for its listeners: Jazz – world music, Rock – Classic R&B, Alternative Rock, Clubs, Oldies, Retro, Fanboys – Talkshows / Forum every Sunday.
The famous presenters of this radio are Par, Otto, Naj, Jezza, Priscilla Da Killa, Fad Da Dilly O, Double D, Najee, Roundhead, Mary, Lee Shuan and Pei.
The TRAXX FM won the “UNICEF international children day’s broadcasting (ICDB) Regional Awards” in the category of “Best Radio Program” for its program “Listen UP.” It also nominates the “Red Ribbon Media Award” in the category of “Outstanding achievement in broadcast media” for its program “The Morning special show for World Aids Day: Treatment, literacy, awareness, and sensitization.
Address: 2nd Floor, Wisma RadioAngkasapuri50740 Kuala Lumpur, Malaysia
Office: +603 2288 7286
Studio: +603 2282 5491 / +603 2282 4746
Fax: +603 2284 5750
Email id: http://www.traxxfm.net/feedback.php
Official Website: http://traxxfm.rtm.gov.my