Power 99 FM is a Pakistani broadcasting radio station. Located in Islamabad, Pakistan, it is a commercial radio network that runs on the FM band. The Communicators (Pvt) Ltd, the owner of the station, launched it on 23 March 2003. The era of 2003 was a time of the media boom in Pakistan. In this period, many radio channels started their transmission.
Power 99 broadcasts from three cities of Pakistan: Islamabad, Abbottabad, and Vehari. The Federal Government of Pakistan issued the license to Power 99 to run the transmission. The Federal Government issued the license with the permission of PEMRA (Pakistan Electronic Media Regulatory Authority).
The radio got an immense population all over the country. It features Entertainment and Information format, i.e., infotainment. FM 99 also broadcasts Talk, News, and Community. It offers programming 24 hours a day throughout the week for its listeners.
Mission of Power 99 FM:
It aims to preserve the native culture of Pakistan, language, and traditions. FM 99 tries to introduce non-violent society and varied cultures in Pakistan.
It not only aims to give infotainment to the listeners but also to solve their problems. Through its programming, the radio foregrounds the social, religious, and ethical issues of public. It foregrounds the spiritual, ethical, and social aspects of the public creatively. It also aims to value the minorities and raise voice for the suppressed people. So that they may hold an elevated position in society. In this way, the station contributes to bringing the positivity in society.
The Specialty of the Channel:
A-Block Blue Area Islamabad is the area where the transmitter of the channel is set. With this transmitter, it covers the area of 70 km radius. This transmitter helps the channel to cover all areas inside and outside of Islamabad. It is one of the few radio networks which possess the latest technology, sophisticated machinery, and skilled professionals.
Major Programs:
Some of the programs Power 99 airs are Broad Class – Listen to Learn, Power DriveTime, Tea-Time with the US, Hymns To The Silence, Yaadon Kay Dareechay, Rajay Oran Dey Dadaye, and Aap Ka Waqt Aap Key Liye.
Other popular shows of the station include The Town Talk, Mind Your Media, Crazy Afternoon, What’s UP, Power Evenings, Bachon Ka 99, and Pichlay Pehar.
The station also broadcasts News and Sports. News and Sports related programs include News Bulletins Every Hour (RNN), News, Round-Up (RNN, and Sportage (Sports Magazine).
It also plays Pashto and historical shows to promote culture. Such shows are Dari & Pashto Show, Tang Takor – Pashto, and Lost in History.
Some of the shows of the stations play from RNN (Radio News Network). These shows are Meri Khamoshi Ko Beyan Milay (RNN), Manzar (RNN), Mazboot Rishtay (RNN), Sada e Jahan (RNN), and Suno Moto (RNN).
Management and Partners:
The whole management of the station works under the two personalities; Mr. Najib Ahmed and Ms. Fakhira Najib. Mr. Najib Ahmed is a CEO and Director at the station. Ms. Fakhira Najib is the Managing Director. Power99 Foundation and RNN (Radio News Network) are two partners of the station.
Competitors:
Power 99 competes with many radio stations situated in Islamabad. Some of them are Radio1 FM 91, Saut Ul Quran Chanel, Radio Pakistan Islamabad, FM 100 as well as City FM Islamabad.
Contact Details:
Address: Service Rd, G 6/3 Blue Area, Islamabad, Islamabad Capital Territory
Phone No: 051-2279599
Official Website: http://power99.live/
Email Id: najib@power99.com.pk
Facebook: https://www.facebook.com/Powerradio99/
Twitter: https://twitter.com/99powerfm[/expand]
